No skip video ads


Micro$oft is selling you out

More proof that Micro$oft is indeed customer focused.

But their customers are not their user base.

Microsoft files for no-skip video ad patent. Emphasis added.

Microsoft is attempting to secure a patent for technology that would prevent users from skipping ads in downloaded videos, according to a new filing with the US Patent Office. The technique would insert a digital rights management (DRM) token inside the file that would prevent users from playing the intended video until relevant ads are viewed. It would also allow a content producer to insert ads into a downloaded video at its own discretion.

When it comes to digital rights, Micro$oft sells fear to the content providers. That lets Apple eat their lunch just by focusing on the end user.

Customer choice means the free market always wins.

— NeoWayland

Posted: Mon - January 21, 2008 at 02:21 PM  Tag


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