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“I can do better than that!”

The free market is built on two very simple principles. The first is the voluntary exchange of goods and services between consenting adults. The second is hardly ever acknowledged but just as important. Someone will see something and think "I can do better than that!" Most will fail, some spectacularly. But the ones who succeed change everything. There's no way to tell who will succeed in the free market now or in the next decade. It can't be controlled or predicted. Nor should it be.
     — NeoWayland
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